Art direction and creative strategy development for the launch of alinea’s new RSE pact. A cross-functional approach encompassing scenography, visual identity, iconographic choices, videos, and much more. This comprehensive project mobilized all of my skills while also allowing me to acquire new ones.

Global artistic direction of the shooting, choice of location in Portugal, creation of a moodboard for hairstyle, makeup and attitude of the model. Realization of the brand's lookbook in paper and digital format.